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Customer story · Toronto

A modular event neon sign for Soy Talks and Silk

Four coordinated sign pieces turned a podcast set into a branded backdrop, while keeping the sponsor identity clear on camera and the installation practical for shoot day.

Soy Talks and Silk event neon sign installed on a Toronto video shoot set
The finished sign on setCustomer photo
Project
Soy Talks × Silk
Overall layout
40 × 28 in
Use
Indoor video shoot
Build
Cut-to-shape RGB LED
The brief

Build one camera-ready backdrop from two brand identities

The project combined a show title, a speech-bubble icon, a sponsor line and the Silk logo without forcing everything onto one oversized acrylic panel.

Make the sponsor line readable

The smallest words set the practical scale. Keeping “brought to you by” illuminated and legible required a 40-inch-wide composition, so the final layout was sized around the detail that cameras could otherwise lose.

Keep the set flexible

The approved concept was divided into separate cut-to-shape pieces for Soy Talks, the speech-bubble icon, the sponsor line and Silk. The modular approach let the production team recreate the approved spacing while routing power away from the main camera view.

Match colour on camera

RGB lighting gave the team room to fine-tune the illuminated colours for the set and camera. The production files separated the neon routing from the UV colour layer so the Silk lettering could retain its blue brand treatment.

Approved mockup for the Soy Talks and Silk modular event neon sign
Approved mockup
Completed Soy Talks, speech-bubble, sponsor and Silk neon sign pieces before shipping
Completed sign
Behind the build

Two production views, one finished brand system

Before manufacturing, the customer reviewed the files that controlled the illuminated tubing and the printed colour layer. The acrylic was then CNC cut to the approved shapes.

  • RGB LED neon for adjustable on-camera colour
  • UV colour printing for non-neon brand detail
  • Clear cut-to-shape acrylic backings
  • Separate pieces for flexible positioning
Neon tubing production artwork for the Soy Talks and Silk sign
Neon routing
UV colour print production artwork for the Silk logo
UV colour layer
Set-up support

The installation plan travelled with the sign

A modular sign needs more than a box of parts. The project included a cable-routing recommendation, labelled controls and power supplies, and a full-size positioning template to help the shoot team rebuild the approved composition.

Approx. 8 ft sign-to-dimmer leads Approx. 3 ft dimmer-to-power leads Labelled controls and power supplies
Cable routing plan prepared for the Soy Talks event neon sign installation
Installation planning
Full-size positioning template supplied with the Soy Talks neon sign
Positioning template
Customer review
★★★★★

Mark LeeGoogle review

“The quality and build of the sign was very impressive.”

Mark also highlighted the responsive communication, clear explanations and help arranging delivery to the shoot location.
The result

A branded set piece that reads clearly on camera

The completed installation kept Soy Talks, its icon and the Silk sponsorship visible as one composition. The customer confirmed that the layout worked on set and that the client was happy with the finished result.

Explore neon signs for brand activations and events →
Soy Talks video shoot with the custom Silk-sponsored neon backdrop illuminated behind the guests

DEVIS ET MAQUETTE

Demandez votre enseigne personnalisée

Parlez-nous de votre projet, de l’espace prévu et de l’installation souhaitée. Notre équipe préparera un devis adapté à votre espace.

Vous n’avez pas besoin d’un design finalisé pour commencer. Envoyez-nous votre idée, votre logo, votre croquis ou une photo de l’espace, et nous vous aiderons à déterminer le reste.

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